It was my 23rd Consumer Electronics Show in Las Vegas earlier this month. And with the down economy, there wasn't really any *big* news that accompanied the annual show held primarily at the Las Vegas Convention Center and at other sites around the famed Las Vegas Strip. Oh, there was plenty to see, but there just wasn't any blockbuster products that stood out among the others. But there was still a lot of new technology that will show up in products that will hit the market in 2009.
Attendance was down significantly at the 2009 Consumer Electronics Show. After hitting 141,000 in 2008, attendance barely topped 110,000 this year. And I always question the Consumer Electronics Association's head count at the show. I've heard rumors that the CEA gets kickbacks on room prices from hotels if their determined attendance hits a certain level. Each year, I think there's always 25,000 to 30,000 less people at CES than the CEA reports.
Televisions are always a big thing at CES. However, this year, no one showed a huge television to compare to the Panasonic 150" plasma monitor that was on display last year. I think the "arms race" between the panel manufacturers had maxed out on that one.
Speaking of Panasonic, it certainly appears that plasma - in the eyes of that company - is far from being dead. With most companies going to LCD panels, plasma has been slowly dying on the vine with many of the major television manufacturers. No so with Panasonic. In addition to the announcement of a fifth major plasma manufacturing facility, Panasonic unveiled a number of new plasma display units. While there are some advantages with plasma over LCD, LCD still rules the market place in flat panel televisions.
For LCD displays, Samsung's LED back-lit technology and Sony's 240Hz picture refresher rate caught the eyes of other manufacturers. I have to tell you - the Samsung top-of-the-line 950 models that they have on the market have just stunning pictures with the LED back-lit picture feature. This year, you'll see a number of Samsung models at lower prices with LED back-lit technology. The result is a more crisp, more sharp and more defined picture.
And other companies, such as Sony, Vizio, and LG will feature LCD back-lit pictures. In fact, Vizio (of which I'm not a big fan of, but their monitors are *OK*) will have a 55" LCD panel with LED back-lit technology available later this year at $1999. Now, that's one helluva price for a 55" panel with that type of technology.
I first saw Sony's 240H refresh rate LCD panel at the CEDIA Expo last September in Denver. While I didn't think the difference between a 240 cycle refresher rate was much different than a 120 cycle refresh rate. But a number of manufacturers have picked up on this technology and you'll see models from Samsung, LG - even Vizio - and a handful of others that will have the 240Hz picture refresh rate in models for the 2009 season. In fact, I heard that LG was showing a panel that had a 480Hz refresh rate! I understand the picture was very clear, but it was difficult to tell that big of a difference in side-by-side comparisons of the same picture on 240Hz and even 120Hz refresh rate panels.
There are a number of companies that showed Internet-ready televisions that allow you to use your television as a big Internet portal. Although somewhat pricey and still sort of complicated compared to just using a computer, companies such as Samsung (which has had limited Internet connectivity in the past), LG, Toshiba, Hitachi, Sharp and Panasonic all showed a number of models that feature Internet capability that will be available later this year.
And the realization of 3-D television is becoming more apparent with Sony, Panasonic, Phillips and Westinghouse all showing models that either have been available or will become available later this year. The sets will all come with polarized 3-D glasses - I believe they're made by 3-M - and will allow for the processing of 3-D information to be shown on the screen.
(As an aside, my company used to distribute a 3-D processor from Sensio that was years ahead of its time. I actually have a couple of them at home and they do a pretty good job. It's just that there isn't a lot of available software to view with the units. While Sensio used "stereoglyphic" 3-D (sort of what the old Viewmaster viewers were like), nearly all of the new 3-D televisions will use polarized 3-D, like what is found at Imax 3-D theaters and at theme parks.)
The biggest hurdle many people will find with 3-D viewing in their home is that the larger the picture and the darker the room, the better the 3-D image. Panasonic was showing their 3-D image in a darkened room on a 103-inch 3-D plasma set. The major hurdle to 3-D continues to be the glasses, which will be required - and will have to be worn OVER regular glasses of that person wears them regularly. Plus, when you take the glasses off, you'll have to take a few moments to re-orient your eyesight before you can see normally.
And if there's one term that I'm already tired of, it's concept of going "green". Especially in electronics. Going green in electronics means making products with more eco-friendly parts that can be easily recycled when the unit's days are over; as well as having a high Energy Star rating for power consumption. Energy Star is the international standard (created by the U.S. Federal Government in 1992) for measuring the energy efficiency for electronic products - everything from home appliances, to personal electronic items to home entertainment.
In November, Energy Star adopted a 3.0 standard for all televisions to be designated as an Energy Star product. That means that new televisions have reduced power requirements when they're first turned on. (No more vivid picture right off the bat - you've got to let your television warm up like your grandparents had to years ago. Only it won't be as noticeable as it was for your grandparents and it won't take as long.) And since most televisions in the U.S. are in stand-by for 80% of the time, new Energy Star requirements only allow for a television to draw less than 1 watt of power while they're turned off.
Blu-Ray players were also big news at CES with many entry level players being introduced at around a $200 dollar price point. And to further confuse the buying public, as our industry is wont to do, the desirable Blu-Ray players will now come with a format called Profile 2.0, also known as BD Live, which allows a user to hook up the player to high-speed Internet and allow for the download of high-definition movie or gaming content. I didn't really get a chance to read up on this Profile 2.0 format, other than all the trade magazines were saying that if a person didn't have a Blu-Ray player with Profile 2.0, you may as well just throw the thing away. Blu-Ray players with the Profile 1.1 format will continue to work, but you can only download firmware upgrades onto your machine, and not movies or games.
(To further confuse the issue, I was reading up on the Profile 3.0 format that will be the next thing that will come to Blu-Ray players. But this doesn't have to do with upgrade downloads or content downloads - it has to do with an audio format to go along with downloaded high-def content. It just makes me want to pull my hair out what the industry is doing to continually shoot themselves in the foot when it comes to all these formats.)
And in the category of "What Are They Thinking?" - Panasonic proved they can make 150" high-def televisions, but they want to show the world they can make small high-def devices, as well. They introduced a portable Blu-Ray player at CES that will also allow for wireless Internet video streaming. The only problem is that the screen will be about 8" in diameter and you really won't be able to pick out high-definition images all that much. Knowing Panasonic and the buying public, the thing will probably be a hit.
Also on the video front, tiny projectors - known as "pico" projectors - were a hot topic at CES. These projectors range in size from the size of a small toaster to the size of cellphones. These small projectors can be used for the projection of pictures, movies or other video content on the wall. To read more about the pico projectors shown at CES, click here. I didn't get a chance to look at them, but they can't have an overly great picture.
Actually, one of our lines - DreamVision- got a lot of press at CES with the official unveiling of the Dream'E projector. The projector features a Liquid Crystal on Silicon (LCoS) panel with remarkable clarity and color. We showed it with a Panamorph lens on a 126" diagonal, 2:35 to 1 screen. At just under $8995 with the optional lens ($4995 without), we had many people say it was the best looking 2:35 to 1 image they saw at the show - at ANY price, let alone being under $10,000 bucks. On the strength of its showing at CES, we will have a minimum of six upcoming reviews on the Dream'E in video magazines in the coming months. It was really a hot ticket.
And, of course, there's always a number of new camcorders and cameras that debut at CES. One of the more interesting cameras that was unveiled at CES was a small consumer version of Casio's professional Exilim series that can shoot up to 1000 frames per second. The Casio XF-FC100 and XF-FS10 cameras are ultra-thin 9 megapixel models that can shoot up to 30 frames per second at 6 megapixels - and both can fit easily into your pocket. That's quicker than most SLR cameras on the market. I was blown away at the possibilities of having a camera like this when I was reading about it in a trade paper one morning.
Another big thing at CES were digital picture frames - a fast-growing segment of the consumer electronics industry. Digital picture frames allow you to be able to download a number of your JPEG pictures from your computer (usually via a USB memory stick - or via a wired hook up) and you can have crystal clear images shown on a decorative frame. You can keep the same image on the frame, or set the frame to random and show a number of your pictures that change once every, say, 30 to 60 seconds.
Some digital picture frames can be large - up to 15" or more in diameter - and can be attached to your wall. But most are 8" or so and are usually table-top models. These picture frames can handle up to 8 megapixels and beyond, and some can also play recorded video formats. We have neighbors that have digital picture frames. It's sort of neat to have a couple on and around when you have guests in the house. The price has been a little prohibitive for me, but many are starting to come down to below $100 dollars.
Finally, two big pieces of news came out of the 2009 CES. The first was Apple's announcement that beginning in 2010, they would exclusively show their Mac-based products at CES. This surprise announcement comes on the heels of Apple's surprise announcement that they would no longer be involved in the Macworld Exposition held in San Francisco either right before or during CES in Las Vegas.
(Another aside, our company just signed an agreement to sell the Focal XS multimedia speaker system in the over 200 Apple corporate stores. We showed at Macworld for the first time this year and the XS was a major hit among attendees.)
And the other announcement didn't really come from CES as much as it came during the heart of CES. (Then) President-elect Obama announced that he was asking Congress to push back the cut-off date when television stations have to switch from broadcasting in analog to digital from February 10 to later this June.
The main reason Obama and others would like the date moved back about four months is that the government literally ran out of money that was earmarked to help citizens buy the digital conversion boxes just after the first of the year. The federal government spent $2.2 billion dollars that went toward coupons that provided financial relief to families who needed the conversion boxes, as well as going toward educating the public regarding the digital changeover. An estimated 7.7 million people are not ready for the transition that is still scheduled to take place in less than a month.
Over 40 million $40 dollar coupons have been sent to consumers since the program was started by the National Telecommunication and Information Agency. However, nearly 13 million of those coupons went unused and have since expired. The agency is backlogged with a list of over 1.1 million requests for the coupons to purchase the converter boxes. Obama transition teams have been working with Congress to try and delay the changeover because of these backlogs, but critics are saying that Obama and his team are overreacting to something that is nothing more than a quick fix by Congress to make things right.
Another group of people who don't want to see the digital transition delayed are the telecommunications companies that bought coveted analog television airwaves through an auction last year. The federal government sold nearly $20 billion dollars worth of the airwaves to companies that will provide more and better telecommunication services in the coming years. These companies are ready to provide services such as video streaming to personal viewing devices and other new technologies that can be used with cell phones.
Politics are in play now with Democrats blaming the Bush Administration for the debacle, while Republicans are saying the system just needs to be tweaked a bit. Either way, it may not be until early February before we find out if we have to wait another four months for clearer pictures on our televisions.
That's what I found to be interesting at this year's Consumer Electronics Show. And here's a good little tip for those of you looking to buy a new television - wait until after the Super Bowl. There's a lot of televisions on the market place right now and more will be flooding the pipelines with the liquidation of Circuit City. If you can wait until after the Super Bowl, we may be seeing some unbelievable prices on televisions. I'm amazed at the low prices I'm seeing now on some televisions (including the 46" Samsung that we bought last fall). Remember, it wasn't that long ago that we were seeing prices on 42" televisions at around $5000. There are a number of good 42" televisions that are now available at prices of between $1000 and $1500 bucks. I think we'll see even lower prices after February 1.