During a recent long weekend in Chicago, my wife wanted to go to a place that she had read about on-line awhile back. She was telling me that it was a market place somewhat similar to Eataly, but only with more of a French emphasis. I wasn't familiar with the place she was talking about, so we decided to head over to the French Market to check things out.
In 1910, Aaron Bensidoun opened his first outdoor market in Algeria. Over the years, he was helped by his sons Isidore and Marcel. The market continued throughout World War II and after the war was over, Isidore and Marcel took the open market concept to France. They convinced a number of bakers, butchers, fruit and vegetable vendors, and soft goods merchants to rent space from them and they would do all the marketing to get people to come to the open air market. The concept in post-war Paris was a hit and soon the Bensidouns were managing a handful of markets in and around Paris.
In 1953, Isidore's son Rolland joined his father and his uncle in the business and set course for expansion of the markets across France. Rolland Bensidoun oversaw the expansion of the open air market concept and even moved some markets indoors for year round commerce. By the 60's, there were over nearly 30 Bensidoun outdoor markets and a half dozen indoor markets that the family was overseeing.
In the 90's, Rolland Bensidoun was joined in the business by his sons, Sebastien and Pascal, who helped oversee expansion of the market concept across France. By the mid-90's, there were over 80 Bensidoun markets across France. But the fourth generation of Bensidouns had an even greater plan in expanding the family business.
As a young boy growing up in Paris, Sebastien Bensidoun had a medical condition that was so severe that his parents took him to the Mayo Clinic in Rochester, MN for treatment. After he became well, the young Sebastien had a love for America and wanted to eventually move there. He would visit an aunt who moved from France to the Chicago area in the late-50's and developed a deep affinity for the Chicagoland area.
In the mid-90's, Sebastien Bensidoun moved to the U.S. to develop the concept for family managed seasonal outdoor markets similar to the ones his family managed in France. In 1997, Sebastien Bensidoun opened the first French Market in the Chicago suburb of Wheaton. Of course, it was an immediate hit and soon other seasonal French Markets were opening in the Chicago area. Today, there are 10 seasonal French Markets around the Chicago suburbs, with another four markets in the New York City area, and a Bensidoun French Market in Niles, MI, just north of South Bend, IN.
In 2009, Sebastien Bensidoun came up with a new concept for a year-round French Market that would be housed on the street level of the Richard Ogilvie Transportation Center in downtown Chicago. The 15,000 square foot market opened in December of that year and served 110,000 commuters who came through the train station daily as well as 40,000 local residents whose closest grocery store was over a mile away.
We took an Uber to the west side entrance of the French Market on N. Clinton Street, just south of W. Randolph in the West Loop. (see map) Since it was a drizzly Saturday afternoon, we figured there would be somewhat of a crowd in the place. But it turned out that it wasn't all that busy up and down the two main aisles of the market.
There are over 30 vendors who are located in the French Market. There's a little bit of everything for everyone. They have fresh produce, baked goods, fresh meat and fish, a florist, a cheese shop... Well, you get the idea. And that's the concept behind the French Market - it's a one stop shop for whatever you may be looking for in an urban environment.
Figuring that it was a real French market, I was on the lookout for French products such as Amora mustard. But there seemed to be no French products on the shelves in the City Fresh Market grocery. They had a wonderful array of fresh veggies and fruits, but nothing that even smacked of being from France.
There were a number of deli's throughout the place. One specialized in ready-to-eat foods for those on the go. I suppose they did a pretty good business with the commuters coming through the train station upstairs.
We were amazed at the wide variety of baked goods in the market. Chicago bakers such as Delightful Pastries, Vanille, as well as City Fresh Market featured a wide array of baked goods from macaroons, croissants, Danish, and sheet cakes. There was also a coffee and donut place where they fried the donuts right there in front of patrons.
One of the more popular places at the French Market was Lolli and Pops, a small family-owned chain of chocolatiers who describe themselves as "purveyors of sweetness." A seemingly never ending case full of truffles, chocolates and caramels wound around one of the end rows of the market. It was all we could do from loading up on a bunch of stuff there.
Since there were a number of restaurants in the market - there were well over two dozen places where you could get sandwiches, barbecue, sushi, even Hawaiian poke - we decided to have lunch there. We had our choice of such diverse items as Vietnamese food, wood-fired chicken, Greek specialties, and Indian food from the Klay Oven Kitchen.
There was a pretty popular seafood place called Da Lobsta that we hung around at looking at what they had to offer. Their specialty were lobster rolls with a special twist that owner/chef J. Wolf has come up with. Da Lobsta can take ordinary New England-style lobster rolls and make them with a Italian twist, or with an Asian taste, or even a Mexican twist. We thought about getting a lobster roll to try, but there were other things that caught our eye.
Right near Da Lobsta was a little deli that we had been by a couple of times - Pastoral Artisan Cheese, Bread and Wine. And that's what they sold. They also had a number of sandwiches that they could make, as well. My wife looked through their menu to see if there was anything that she wanted them to make her for lunch.
The cheese bin was chock full of different types of cheese. They had a young guy who was more than willing to cut off small bits of the cheese for samples. They also sold beer and wine by the glass - I ended up getting an Oskar Blues Dale's pale ale just to have in case I decided to get something to eat, too.
Down the aisle from Pastoral Artisan was a place called Fumaré Meats. The awning over Fumaré Meats said that they had Montreal Smoked Pastrami. I figured that it had to be similar to Schwartz's Deli or the neighboring Main Deli in downtown Montreal. I understand that they brine their meat at Fumaré for 10 to 14 days, then they soak it in water to get the salt out. Then they smoke it for up to two hours, then slow roast it overnight to serve the next day. I ordered up a smoked pastrami on rye. Well, they were out of rye bread. I wondered, "How in the hell can a deli be out of rye bread?" I then had a choice of white bread or sourdough. I initially said I'd take the white bread, then at the last minute I changed to sourdough.
Toward the back of the market was a public seating area where people could bring their food to sit and eat. It had a mural of the skyline of Paris on the wall and there were some lights strung over some umbrellas in the area. The strung lights didn't make any difference - they had bright fluorescent lights hanging from an industrial framed ceiling. It was actually pretty cheesy.
My wife's sandwich from Pastoral Artisan Cheese was called Sinfully Healthy. It featured sliced locally raised turkey, topped with Fromager d’Affinois - an artisan French cheese that is similar to a cream cheese, a mango chutney, lettuce greens and yellow mustard on whole wheat bread. She thought it was a very good sandwich. She was especially happy with the taste of the bread. "Oh, my god, this bread is so fresh," she gushed in between bites.
My sandwich was well, it wasn't very good. It had a crusty outer shell to the meat, but I thought it was sort of dry, tough and overcooked. The bread was dried out and not very flavorful. It was nowhere near the taste quality of the Montreal-style smoked meat sandwiches that I've had in the past. I was not impressed with this sandwich.
OK, so we went to the French Market. My wife was a little let down with what it was. I'm not certain what she thought she would find there, but she was sort of like "eh!" when we were leaving. I mean, she loved her sandwich from the Pastoral Artisan Cheese, Bread and Wine shop. But I was more than disappointed in my smoked pastrami sandwich from Fumaré Meats. It was just plain bad. Would we go back to the French Market? Possibly, if we were in the immediate area. But we probably wouldn't go out of our way to go there again.