We were doing some training at our account in Fort Wayne recently and my colleague suggested that we go get some donuts for the staff. One of our former colleagues used to bring donuts in for the staff when he called on them years ago. I texted him and said, "What's the name of that place that had the good donuts here in Fort Wayne?" Seconds later, he texted back, "Rise 'n Roll." I had just driven by Rise 'n Roll earlier that day and I noticed the sign on the front of their building. The next morning, we went over to Rise 'n Roll to pick up a bunch of donuts.
Orvin and Viola Bontrager ran a cedar cabinet shop in Shipshewana. a small Amish community in far northern Indiana about 20 miles from Elkhart. Viola had a family recipe for donuts that had been passed down through generations which included a cinnamon/sugar donut and a caramel-frosted donut. Orvin asked Viola, "Why don't we combine the two?" The cinnamon/sugar-caramel donut was born and Viola began to sell them and other baked goods from her front porch in Shipshewana in 2001.
It wasn't long before word of Viola's amazing donuts and baked goods got out and people flocked to her house to buy up all the donuts and pastries she had to offer. They moved their baking operation to the basement of the cabinet shop which didn't have electricity or refrigeration. Everything was made by hand including mixing the ingredients - made with no preservatives, cutting the donuts and storing them on racks that would be sold later in the day.
Business got so good that the Bontragers were forced to move to a baking/retail facility about 7 miles away in Middlebury, IN in 2004. That facility also did not have electricity, gas or any modern technology and no preservatives were included in the recipes that expanded to candy crunch, apple fritters and peanut butter-filled danish. Busloads of tourists would converge on the Rise 'n Roll location in Middlebury on any given day.
In 2009, a non-Amish family made the Bontragers an offer they couldn't refuse and purchased Rise 'n Roll with an eye on expanding the business via franchising. The new owners kept Orvin Bontrager on the payroll as the company's quality control director.
The first thing the new owners did was to build a bigger bakery outside of Middlebury along US Highway 20. This facility brought Rise 'n Roll into the modern world with industrial mixers, large refrigeration units, and a donut maker that pushed the donut rolls out rather than having them hand cut. The consistency of the donuts changed, but Bontrager made sure that the recipes were tweaked to carry on the traditional Amish flavors that made the Rise 'n Roll donuts so famous - still without using preservatives!
To get the word out, Rise 'n Roll and started to do pop-up shops in South Bend, Chicago and Indianapolis. The cinnamon/sugar-caramel donuts were by far the favorites of people in the urban areas and they quickly gained the nickname of "Amish Crack" donuts. Of course, the people involved with Rise 'n Roll didn't like the term for their delicious donuts, but decided that they couldn't really do anything about it.
In the spring of 2016, Orvin Bontrager left Rise 'n Roll and along with his wife and another lady they opened an Amish gift shop - Rise 'n Shine - located about a mile-and-a-half north of Rise 'n Roll. The ownership group for Rise 'n Roll used a corporate headhunter to find their next director of the bakery and found him in Russ Crawford, a graduate of the baking sciences program at Kansas State University and the American Institute of Baking.
After a stint working for Donut (Doughnut) Corporation of America - the company who made the mixes for chains such as Krispy Kreme, Donutland, and Dunkin' Donuts - Crawford was overseeing the operations of the bakery and deli locations for a chain of grocery stores in North Carolina. When the opportunity to come to Indiana to work for a real bakery came about, Crawford didn't hesitate. Rise 'n Roll had grown to a 20,000 square foot bakery with over 60 Amish or Mennonite workers cranking out donuts, pastries and candy crunch pouches starting at 12:30 a.m. six days a week. Crawford was instrumental in coming up with new mixtures and toppings for the donuts and pastries.
Rise 'n Roll franchises began to pop up around the state of Indiana with Phil Reiman opening the first Fort Wayne Rise 'n Roll location in the late summer of 2014. The Rise 'n Roll bakery would bake the donuts and pastries in the early morning hours and trucks would deliver them to the franchises in places as far away as Indianapolis, nearly 3 hours from Middlebury. Most of the franchises offered baked goods and Amish-made gifts and crafts, while others offered deli sandwiches for breakfast and lunch. Today, there are 15 Rise 'n Roll locations mainly around northern Indiana.
We pulled up to the Rise 'n Roll location on West Illinois Road west of downtown Fort Wayne around 8:00 a.m. (see map) (There is a second Fort Wayne Rise 'n Roll on the city's far north side.) I didn't really know the drill about getting donuts and I tried to see if I could order in advance on their web site, but it didn't give me the option. It turned out that I didn't have to worry about that as there was no line to get donuts.
There were three ladies - all cheery and effervescent in their demeanor - behind the counter that day. My colleague had eaten the "Amish Crack" donuts before and said that our former colleague would just get nothing but the cinnamon sugar/caramel donuts. But looking through the case, I saw a lot more donuts that I wanted to try.
They had a lemon cake donut, a blueberry cake donut, powered sugar donuts, caramel frosted donuts, maple bars, caramel frosted creme-filled danish, and other assorted donuts and pastries that looked delicious. My mouth was watering just looking at all the fresh baked goods they had to offer.
I figured we were going to get about 75 to 80 guys to come to our training sessions and I knew that not all would be walking in early in the day. Still, it's tough to say "no" to a good donut at any part of the day. I ended up asking the ladies to give us an assortment of 5 dozen donuts. We took a dozen and a half of the cinnamon sugar/caramel donuts, but had the ladies pick out three-and-a-half more dozen donuts including the caramel frosted donuts, the lemon cake donuts and some of the frosted bars. My colleague fancied the powered sugar donuts and we got three of those. All in all, we walked out with about $85 bucks worth of donuts, pastries and other baked goods.
We had a couple folding tables in our training room and I used one to put the donuts on. I had to have one of the caramel frosted donuts to start out. Oh, my GOD - it was one of the best donuts I ever had! The caramel frosting was sweet and smooth, and the donut was light, airy and almost melted in my mouth.
I knew that if I had another donut, I might have gone into a sugar coma. As people started to come in for the training sessions, more and more of the donuts started to disappear. Then, some genius came in with a plastic knife and cut one of the caramel frosted donuts in half. What a great idea! I didn't have to eat a full donut - I could cut off portions and try them that way!
I did that with the lemon cake donut and the blueberry cake donut. Both were very good with a bit of a crunchy outer shell. I wondered why Rise 'n Roll didn't combine the lemon and blueberry cake donut together.
Of course, I had to try some of the cinnamon sugar/caramel "crack donuts". Now, a couple bites of that almost sent me over the edge. I swear that I started to get hives on my arms because I was having a reaction to the sugar overload I was experiencing. The donuts were very delicious and almost sinful to eat.
As the day wore on, I noticed something - nearly all the other types of donuts other than the cinnamon/sugar and caramel donuts were gone. At one point, all we had left were 10 of the "crack donuts" (out of 18 that we originally got) and two of the three powered sugar donuts that my colleague had requested. He looked at the box with the remaining donuts, sort of laughed and said, "I guess I was the only one who likes the white donuts!" We surmised that these guys probably have access to the cinnamon/sugar and caramel donuts all the time from other people bringing them in for trainings that they wanted to try other flavors.
At the end of the day, we had 3 of the "Amish Crack" donuts left. My colleague offered them to the crew that was sent in to help us tear down and pack up our equipment. The two young ladies and the young guy on the crew were more than eager to finish off the remaining donuts - even at 4 p.m. in the afternoon. My colleague said, "Wow, man! When you ordered five dozen donuts, I was like, 'Really? Five dozen?' But you were almost spot on!"
The Urban Dictionary has an entry for Rise 'n Roll's cinnamon/sugar and caramel donuts - "Amish Crack". It's a name that Rise 'n Roll's ownership/management group has embraced as a loving tribute by their fans and customers. While the cinnamon/sugar and caramel donuts could be called addicting, it turns out that Rise 'n Roll has so much more in terms of donuts, pastries and other baked goods that I think surpass and possibly eclipse the "Amish Crack" donuts. Now that I know about the allure of Rise 'n Roll, I'm sure I'll be stopping by again and again on trips out to Fort Wayne.