I had to fly up to North Dakota this past fall for a dealer event for one of my dealers in Bismarck. Before I flew up, I contacted one of my former dealers who hit it big in real estate during the oil boom in North Dakota and who retired early to oversee his properties. He told me this past summer that he wanted to get together with me the next time I came into Bismarck. I called him up a couple days in advance and asked him if he'd like to meet me for lunch. He suggested a place in downtown Bismarck called Peacock Alley and we met there for lunch shortly after I flew in.
The history behind Peacock Alley is interesting - even with some embellishment in the story. But one thing for certain is that the restaurant is located what was the former Patterson Hotel, the grandest hotel in the state of North Dakota for a number of years. The hotel was built in 1910 by local businessman/political operative Edward Patterson who served two terms as the mayor of Bismarck.
Patterson owned the Sheridan House, later called the Northwest Hotel, in the 1890's before expanding his hotel empire by building a 7-story hotel - the Soo Hotel - in 1906. At the time, it was the largest hotel and the tallest building in the city of Bismarck. However, in 1910, Patterson decided to one up his glorious Soo Hotel and he built a 10-story 150-room hotel next door. He named it the McKenzie Hotel after his friend Alexander McKenzie, a local businessman and former longtime sheriff of Burleigh County - and the strongest political operative in the state of North Dakota.
Alexander McKenzie was instrumental in moving the Dakota Territory capital from present day Yankton, SD to Bismarck in the mid-1880's. Bismarck would later become the state capital of the new state of North Dakota in 1889. McKenzie's political group literally ran the government of North Dakota for a number of years. Stories of intimidation of voters and political foes ran rampant around the state in the late 1800's and early 1900's. After being jailed briefly for illegally taking over privately held gold mines in Alaska in 1901, McKenzie's political machine was eventually driven from office in North Dakota. McKenzie would die in 1922 and out of reverence to his friend and mentor, Patterson kept the McKenzie Hotel name for five years after his death.
During the height of Prohibition, the Patterson Hotel secretly served liquor with an elaborate alarm system in place if unwanted guests would show up. It was also said that the Patterson Hotel was used as a front for both gambling and prostitution, but my friend in Bismarck said he couldn't confirm that.
In addition to his business and political endeavors, Patterson was also an amateur boxer in his youth who befriended many of the great boxers in the early 1900's. Gene Tunney, Joe Louis and Jack Dempsey all stayed in the hotel. But the Patterson also hosted a number of U.S. Presidents such as Teddy Roosevelt, Calvin Coolidge, John Kennedy and Lyndon Johnson. Portraits of many of the famous people who stayed at the Patterson Hotel hang in the Peacock Alley restaurant.
Once Interstate 94 was completed in the mid-60's, the main road into Bismarck shifted to the north side of the city instead of going right by the hotel. Train travelers didn't stop at the ornate Bismarck station - located just across the street from the Patterson Hotel - that much any longer. By the late 1970's, the Patterson Hotel had closed and in 1980 it was condemned. In 1983, the building was sold to a company that renovated it, converted the building into senior housing units, and renamed it Patterson Place.
In what was the hotel's original lobby and restaurant, a new restaurant went in there in 1984. It was called Peacock Alley and as the date in the logo says it was established in 1933. Well, I was a little confused about this when I was talking with my dealer friend who was giving me the real history of Peacock Alley. "Peacock Alley was the name of some bar that opened just after Prohibition was over," he explained to me. "But it closed, I don't know, maybe in the 60's." The people who originally put the restaurant in the Patterson Place building decided to resurrect the Peacock Alley name. "So, it's not the same Peacock Alley," my friend said to me. "And they are taking liberty with saying that it's been around since 1933. Let's just call it a marketing embellishment."
The current owners of Peacock Alley are Dale and Melodie Zimmerman. Dale Zimmerman was the United States sales manager for Natuzzi, an upscale Italian furniture manufacturer, and his work was keeping him on the road for over 3 weeks a month. Wanting to spend more time with his family and wanting to keep them in the Bismarck area, the Zimmerman's explored business options around the city before finding that longtime owner Mary Barbere was looking to sell Peacock Alley. She had been the manager of Peacock Alley when her brother Bill Hixson bought the restaurant from the original owners in 1988. In 1998, Hixson sold Peacock Alley to Barbere who, in turn, sold it to the Zimmerman's in 2010.
Peacock Alley is located on the northwest corner of Main Ave. and 5th Street in downtown Bismarck. (see map) I was able to find parking up the street on 5th and got there before my friend met up with me. Upon entering the bar, I found a very nice long, rectangular bar in the center of a well-lit room. This was the kind of place where I would have no problem bellying-up to the bar and have a drink and some dinner.
My friend wasn't there yet, so I took some time to wander around the bar to look at some of the old pictures they had on the wall in the bar. The woodwork throughout the bar area was elegant and ornate.
My friend showed up not long after I got there. The lady who would turn out to be our server immediately greeted my friend by name and showed us to a table in the main dining area off the bar area. I immediately saw the portraits of the Presidents of the United States who had visited the old Patterson Hotel hanging on the wall in one section of the dining room. She took us to a table that looked out onto 5th St. and gave us menus to look over. The dining room had an old time feeling with the dark walnut paneling, mirrored walls, and the 1930's-style light fixtures hanging from the ceiling. This was a very nice place and I was somewhat surprised this was my first visit to Peacock Alley in all of my trips to Bismarck over the years.
They serve breakfast, lunch and dinner at Peacock Alley with the dinner menu featuring steaks, pork and chicken entrees, pasta dishes, burgers and sandwiches. At lunch, the menu also featured burgers and sandwiches, as well as soups, salads and daily lunch specials. Lunch sandwiches featured a four-cheese grilled cheese sandwich, a crab cake sandwich, seared ahi tuna sliders, and a one-pound pastrami sandwich. They had hoagie sandwiches, many with sliced beef sirloin, but the one that caught my eye was the "Meat Sweats" hoagie that featured pastrami, corned beef and sirloin slices. Their burgers were all billed as 1/2 pound patties and very messy. The one burger that caught my fancy was the Hot Gravy burger - a combination beef and bacon patty served on wheat bread with fries and covered with a brown gravy. That sounded great, but possibly a little too much for lunch that day.
My friend went basic - he got the caramelized chicken salad. It featured chunks of marinated chicken that were grilled and caramelized on a bed of mixed greens along with grape tomatoes, sliced cucumbers and red onions, topped with gorgonzola cheese, toasted walnuts and a housemade plum/Dijon dressing. Given other opportunities I've had to eat with my friend, he likes salads for his lunch.
I ordered up the Brewben sandwich - corned beef that is brined in beer, topped with a housemade beer/sauerkraut, a roasted pepper aioli and Swiss cheese, and served on grilled rye bread. That sounded really good to me. After about two minutes, our waitress came back with a menu, handed it to me and said, "We're out of the corned beef today. Actually, we're making it, but we don't have it."
I was just getting ready to order the pastrami sandwich and she jumped in a said, "And we're out of pastrami today, too." I was crestfallen. I didn't want to get a burger, especially after my friend had gone the healthy route. So, I ordered up the club sandwich. The one saving grace out of the whole deal is that they offered tater tots as a side with the sandwich. I asked if she could bring some Tabasco or Cholula out with my lunch.
My eyes must have bugged pretty big when she sat the sandwich basket down in front of me. The club sandwich at Peacock Alley is piled high with ham, turkey, Swiss and American cheese, bacon, tomato, lettuce and mayo on toasted whole wheat bread. This was a serious club sandwich and I knew that I wouldn't be able to eat the whole thing. But it was so good that I made a significant dent by eating two of the quarters and a good portion of a third one before throwing in the towel. The tater tots were a nice surprise with the sandwich. As I've said many times, if tater tots are an option for a side, I'll get those. I may not eat them all - like on this visit to Peacock Alley - but even just a handful will satisfy my tater tot craving.
Peacock Alley was a very nice place to have lunch. There's a lot of history that surrounds the place - even though part of the history was categorized as a "marketing embellishment" by my friend. And even though I couldn't get the Brewben sandwich since they were out of corned beef that day, I was more than happy with my piled-high club sandwich with my tater tot sides. The atmosphere at Peacock Alley is elegant - old time classy - but it's far from a stuffy or pretentious place. I really would like to make it back to Peacock Alley at some point to try the Brewben sandwich or one of their burgers such as the Hot Gravy burger. But that will have to be sometime down the road.