I usually don't go out of my way when to go to a specific place when I'm out on the road, but there's one place in northern Wisconsin that I've wanted to go to for a long, long time. Their smoked applewood bacon is used by some of the top gourmet chefs and burger places in the nation, their smoked hams are some of the finest out of the Midwest, and their retail shop selling their meats, cheese and gift boxes has been a destination for years and years. This is the story of my visit to Nueske's Meats outside the small town of Wittenberg, WI.
The Nueske (pronounced NEW-ski) family has been in the smoked meat business for 3 generations. But before that, the Nueske's were well-known in their native Germany for smoked meats. Wilhelm Nueske's smoking technique was passed down to his son John who immigrated to America in the early 1880's. John's son Robert (known as "Bob" or "R.C.") learned the family's applewood smoking technique of selecting the best lean meats, how to blend spices for curing, and how to get applewood to smoke at the right temperature for period of about 24 hours.
During the height of the Depression, R.C. came to the realization that there was no outlet for quality smoked meats in the area. He started his own delivery truck - Bob's Fancy Meats - where he would sell his smoked bacon, hams and poultry to friends, family, and, eventually, general stores across northern Wisconsin. It wasn't long that demand from supper clubs and vacation lodges in Wisconsin, the upper peninsula of Michigan and over into Minnesota were clamoring for Nueske's bacon. R.C. built up his business to the point where people would come to Wittenberg to get their smoked meats rather than R.C. having to depend solely upon deliveries.
Pictured right - R.C. "Bob" Nueske next to his original delivery truck. Photo courtesy Nueske's.
In 1949, R.C.'s wife Marie gave birth to their first son, Jim, and three years later, another son, Bob was born into the family. Both Jim and Bob were literally brought up in the smoked meat processing business. And when R.C. Nueske passed away unexpectedly in 1975 at the age of 59, Jim and Bob took over the business when both were in their 20's. Jim was in charge of sales while Bob was in charge of operations for Nueske's.
When they took over, Nueske's was really nothing more than the "mom-and-pop" business their dad had started a little over 40 years before. They had just 15 employees when they decided to expand their business. In order to distribute beyond the Midwest, the Nueske brothers had to upgrade to make their food processing and smoking facilities complaint with government regulations. In 1979, Jim and Bob Nueske heavily borrowed to expand the plant and hired more people.
Nueske's bacon was sort of an underground secret among chefs, gourmands and food enthusiasts. In 2000, the New York Times blew the secret of Nueske's out of the water when one of their food critics called Nueske's "the beluga (caviar) of bacon". The article increased demand for Nueske's bacon across the nation. Further expansion of the plant in 2006 more than doubled their production facilities. By the mid-2010's, Nueske's employed over 150 people.
In 2009, Jim Nueske died unexpectedly at his home in Wittenberg at the age of 59. Bob continued on as the C.E.O. of the company until he died from complications from a knee replacement in 2015 at the age of 67. Bob and his wife, Darlene, also owned the Liberty Lodge in Sister Bay, WI in Door County. Their daughter Tanya took over as C.E.O. of the Nueske family of businesses upon the death of her father and continues to run the companies today.
It was a beautiful fall Wisconsin day when I pulled into Nueske's parking lot. Their facility is located just east of Wittenberg near the exit of Grand Ave. and US Highway 45/Wisconsin State Highway 29. (see map) The rustic looking Company Store looked a little weathered, but there was a steady stream of people going in and out of the building. Behind the Company Store was Nueske's processing plant. It was the height of deer hunting season in Wisconsin and processing deer meat is big business for Nueske's.
Off to the west side of the main building is Nueske's Schoolhouse Market, a general store that specializes in Wisconsin- made items such as candles, soaps, clothing items, and other gifts. The Schoolhouse Market is just that - it's a restored schoolhouse that was originally built in 1882. It wasn't open that day and that's fine, I wasn't interested in going in.
And next to the schoolhouse is the original stone smokehouse that the Neuske family used after immigrating to America in the late 19th century. I don't know if this was the original site of the smokehouse or if it was moved to its present location.
Walking into Nueske's, the meat counter is located on the right. It was filled with smoked meats such as bacon, sausage, ham and jerky. They also had steaks, pork chops, ground meats and poultry available for sale. I lingered by the meat counter for a while and went back later on during my visit.
And, of course, since it's Wisconsin, there has to be cheese for sale. There were multiple varieties of different styles of cheese from dairies across the state. Gift packs of cheese and sausage were available at Nueske's Company Store and on-line.
In a room off to the side were more items to choose from. They had artisan pickled vegetables and eggs, syrups and sauces, egg noodles, cheese popcorn and candy. The narrow aisle was barely big enough for two people to walk side-by-side, let alone to stop and check out everything on the shelves.
The freezer section had smoked hams, bacon and other meats. It was there that I found one of the things I was looking for - one-pound tubes of Nueske's corned beef hash. I'd read about the Nueske's corned beef hash and how good it was. I bought 4 lbs. of the corned beef hash to take home. (I had a cooler with me knowing that there was a good chance that I would get up to Nueske's on this trip.)
Past the freezer section I found a couple more things in a cooling case - Nueske's famous applewood smoked bacon and their applewood smoked pepper bacon. Except they had five pound bags of seconds of both - end cuts of bacon slabs, too thick of cut bacon, and too thin sliced bacon. I've bought the seconds bacon from Usinger's in Milwaukee from time to time and found that it's an excellent value, if you can get past the fact that some pieces are longer than others. Hey, it all tastes the same as the packaged "A" goods! For good measure, I also picked up a couple three 12-ounce packages of the regular applewood smoked bacon.
I went back to the meat counter and had my eye on getting some of the smoked pork chops. For some reason I didn't pick any up. I'm still kicking myself for that. But, then again, I can go back at some point, or simply order some up for deliver from their website.
Then down at the end of the meat counter, they had beef jerky. The peppered-beef jerky certainly caught my eye and when one of the young ladies behind the counter asked if she could help me, I said, "Yeah, sure. I'm looking at getting some of the peppered-beef jerky." She asked me if I want a pound or two of the jerky - it was something like $27.99 a pound, so I asked her if I could just get a handful. Her handful yielded about a 1/3 of a pound of the peppered-beef jerky. I figured I have some as a snack on the way over to Green Bay, about an hours drive away. No more than 3 or 4 pieces, tops.
After paying for the stuff I picked up and putting it on a cooler in my trunk, I took the beef jerky and put it on the seat next to me. From the first bite, I knew I had made a mistake. The peppered-beef jerky was unbelievable! It had a bit of a spicy bite, but the jerky was easy to chew and had a great smoky flavor. It was some of the best beef jerky that I'd ever had.
And that was the problem. The jerky was so good that I was inhaling it. It's amazing how quickly 1/3 of a pound of peppered beef-jerky can disappear as one drives down the road. It was soooooo tasty!
But it was also sort of like eating Sterzing's potato chips - they're so good, but after a while your stomach is telling you that you should have maybe stopped eating them 15 minutes prior. (Click here to see a Road Tips entry that talks in length about Sterzing's potato chips). Like Sterzing's, the peppered-beef jerky laid in my stomach for hours.
After I got home, I split up the bacon into 10 one-pound bags and vacuum-sealed them to freeze. Unfortunately, I ran out of the applewood-smoked peppered-bacon just after the first of the year. It was almost like eating peppered-pork jerky, it was so damned good. The applewood smoked bacon really has a forward smoky taste - but it doesn't overpower the overall taste of the bacon. It's more of an enhancement to the flavor of the bacon.
The corned beef, I'm still not sure about. I made up a pound of it with some veggies and scrambled eggs that we ate on for a few days. I like making my own corned beef hash out of a slab of cooked corned beef. I just didn't get much of a corned beef flavor with Nueske's corned beef hash. But I'm going to try it again - I do have 3 pounds of it left over. Maybe I'll make a casserole out of a pound of it.
I'd always wanted to visit Nueske's and while I did have to drive about an hour or so out of my way, it was worth the visit. The peppered-beef jerky and the applewood smoked peppered bacon were outstanding. And the regular applewood smoked bacon that Nueske's is famous for is some of the best bacon I've made in my house. I'm still kicking myself for not getting any smoked pork chops, but that would be a great reason to go back. That, and - next time - getting at least a pound of Nueske's peppered-beef jerky.
Or maybe two pounds...