As much as I travel by car, I see a lot of license plates from various states around the country. On long trips around the Midwest to help break up the monotony, I used to play a game - License Plate Bingo - where I would check off all the states license plates I would see on the roadways, especially in the summertime. I would occasionally see cars sporting plates from Alaska and Hawaii. (A few years ago, there was a car with Hawaii plates in the Quad Cities for a couple three years. Turned out it was a student at the Palmer School of Chiropractic who had his car shipped over to the mainland to use while he was in school.)
But the ones that really stick out to me are the ones that I see from New Mexico - especially my all-time favorite plate that I'll talk about in a bit. We saw 'em all during our trip to New Mexico earlier this year.
A lot of states feature drab-colored or classic-style license plates. The fonts and background colors of Indiana's current plates look so much like the Iowa plates that it's tough to tell the difference. Some states have so much clutter on their plates that it's difficult to figure out what state they're from.
Over the past few years the state of Iowa has suddenly figured out that people don't want silos and buildings on their plates and they have issued a "Blackout Plate" consisting of white letters and numbers on a black background. It looks great on my car and on my wife's car - both are white - and it looks good on black or grey cars.
The state of Iowa has 29 commemorative plates for various colleges and universities around the state. A few years ago, a number of license plate "hackers" thought the Dordt University license plates looked pretty nice on black or white cars. Dordt's uniform colors are predominantly black and white with gold trim and enterprising people would hide the "Dordt University" with a license plate frame and would put black tape over the "Defenders". Hiding any lettering on a license plate is against the law in Iowa, but the state saw how popular the white on black plates were.
In 2019, Iowa passed legislation creating the "Blackout Plate". For a one-time $60 fee, people could get the black and white plates. The first week they were available to all 99 counties, they sold out. In all, the state has issued nearly 490,000 "Blackout" license plates generating nearly $26 million in voluntary tax revenue for the state. It appears that other states are starting to catch on to the idea. Utah has now made a "Blackout" plate available and there is a wait of nearly 6 to 8 weeks to get the tags.
And that's kind of interesting because Utah's regular issue license plates are one of the more colorful ones I've seen. It features a picture of Delicate Arch from the Arches National Park on the background of the plate. North Dakota's, South Dakota's and Nevada's license plates also feature colorful scenic backgrounds. They definitely stand out color-wise even though it's difficult to make out what the pictures are when you're passing someone at 78 mph on the interstate.
But the New Mexico plates have always stuck out - and it really doesn't have anything to do with background pictures or the fonts they use. They're just, well, noticeable.
Actually, New Mexico has three standard issue plates. The two that are the most well-known are the red on yellow license plate, and the yellow on turquoise license plates. Both feature the Zia sun symbol in the middle of the plates. The Zia sun symbol represents the four main directions, the four seasons of the year, the four periods of each day (morning, noon, evening, and night), and the four seasons of life (childhood, youth, middle age, and old age). The center of the sun symbol stands for life itself. New Mexico is also the only state that uses the "USA" as a tag after the state name to make sure that people don't mistake the plates for Mexican plates.
The red on yellow plates were first introduced in 1958 and went through some variations over the years. Since 1978, the red on yellow plates have been the primary license tags on vehicles in New Mexico.
The yellow on turquoise plates were introduced in 2010 and were immediately named as the "Best New Plate" by the Automobile License Plate Collectors Association (yes, that is a real organization!). It was the first time a New Mexico plate had been honored by the club which was founded in 1954.
Because turquoise is the de facto "state color" of New Mexico, it was a no-brainer to issue plates in that color. New Mexico's nickname "Land of Enchantment" is featured prominently on both license plates.
It turns out that New Mexico has a number of specialized plates. New Mexico has SIXTY different plates to either choose from for people who are qualified to have them. That has to be a nightmare for law enforcement. But in a state where there are 2.1 million people living, I suppose there are enough different variations that allow that many different types of plates.
The plate themes are very diverse - there are 10 license plates for 8 colleges and 2 junior colleges in the state. There are specific license plates for residents of Santa Fe and Las Cruces. The "Wildlife" plate features a roadrunner on it. (We didn't see a roadrunner while we were there, much to my dismay.) There are license plates that commemorate or honor Boy Scouts, bass fishing, Route 66, breast cancer awareness, pollinator protection, and retired fire fighters and state police. (You can see all 60 vehicle and motorcycle plate styles for New Mexico by clicking here.)
We saw a couple plates that I thought were somewhat interesting during our trip to New Mexico. There were plates that honored retired veterans from each of the branches of military service. They also had disabled veteran plates as shown below left. The veterans plates of gold on navy blue with an eagle on the side really stood out.
Another plate that we saw from time to time was the Farm & Ranch Heritage tag that showed support for New Mexican farmers and ranchers. What seemed to be most interesting in all of this - the vehicles that sported these plates were all high dollar SUV's or pick up trucks. I especially got a kick out of seeing this one (above right) on a Mercedes GLA SUV.
But the best license plate is also a standard issue plate that New Mexico first introduced in 2017. This is my all-time favorite license plate - the "Chile Capital of the World" tag. It features gold lettering on a black background with green and red chiles shown prominently on the side. This was also awarded the "License Plate of the Year" the year it was issued by the ALPCA.
I first saw this plate when my wife and I were in Colorado Springs in a hotel parking lot in August of 2018. The plate just jumped out at me. It immediately became my favorite license plate. Each time I see one of the "chile" plates, I smile. The color combinations of the red, green and gold just pop off the black background.
I wanted to get a novelty "chile" plate while we were in New Mexico. And while I don't like to go into the tourist trap places like they had in Santa Fe, Albuquerque and Taos, I did stop to take a quick look around in some of them to see if they had novelty "chile" plates. All efforts turned up futile, which, quite actually, was fine with me.
However, my wife and I were driving the backroads between Santa Fe and Albuquerque and we stopped into a "trading post/museum" (more of a tourist trap) in the small town of Los Cerillos. There they had a few antiques and they also had license plates. They had a "chile" license plate for sale, but they wanted $12 bucks for it. I thought about it for a moment, had it in my hands, and thought, "No, I'll find a novelty plate somewhere in Albuquerque."
But my wife was adamant. "If you want this plate, I'll buy it for you." I hemmed and hawed for a moment before she finally picked up the plate and took it to the front counter and bought it for me.
I usually don't buy much of anything as far as trinkets or collectables on vacation, but this car license may be the best thing that I brought home from a vacation. And I have my wife to thank for that.
I have it proudly displayed in my office. And I get a bit of a smile each time I glance at it.