During my trip to New York City earlier this year for a dealer expo that my company was participating in, I had to be conscious in finding a place that my colleague can eat as he's vegetarian. In a city like New York, it's not likely to be a problem. We found a Thai noodle restaurant just around the corner from our hotel and we ended up heading there for dinner one evening with a couple former colleagues of ours. This is the story of Zoob Zib Thai Authentic Noodle Bar.
Ekachai Jui is a native of Thailand and immigrated to the U.S. a number of years ago. His first job was as a busboy, then as a server at the Thai Pavilion restaurant in the Astoria neighborhood in Queens. Jus worked at Thai Pavilion for four years before moving on to Jaiya Thai on 3rd Avenue in Manhattan where he was the general manager from 2013 to 2015. In 2015, Jui was hired away from Jaiya Thai to become the general manager at Topaz Thai Authentic on W. 56th in upper midtown Manhattan, just a couple blocks south of Central Park.
Topaz Thai Authentic is one of the more popular Thai restaurants in midtown Manhattan and Ekachai Jui was the general manager there for two years before he was once again hired away with a chance to buy an existing Thai restaurant on 9th Ave. between 35th and 36th Streets in West Midtown Manhattan. Zoob Zib Authentic Thai Noodle Restaurant had been enjoying brisk dine-in and carry-out sales for a number of years before Jui and his wife Buukhana took over management of the restaurant in 2017. The owner of Zoob Zib was looking to sell out and the couple were more than eager to take over ownership. The deal was completed in the summer of 2018 and the couple have upgraded the facilities including a full remodel of the kitchen during the pandemic.
We walked into Zoob Zib located at 460 9th Avenue (see map) around 7 p.m. The restaurant is in a small cramped space with little room between tables. We had to wait about five minutes before the staff was able to clean off a table for four in the middle part of the restaurant. As we waited, I noticed that we were the only non-Asians in the place. And while we were dining, a lot of Asians came in to pick up to-go orders - a brisk business for Zoob Zib. To me, that's a sign of a Thai restaurant that serves good food.
When we were finally seated and given menus to look over, we each ordered up a Singha beer. I like the Thailand-based beer and I'll occasionally bring home a six-pack of Singha bottles if I find some when I'm out "beer-hunting".
It didn't take me long to figure out why Zoob Zib was so popular - it was a completely authentic Thai restaurant with curry dishes, half-roasted duck entrees, noodle wok selections such as Pad Thai, and fried rice plates. There were a lot of interesting items to choose from on the menu.
But in the end, I ended up with my old standby - the spicy basil and beef. I asked the waiter what their definition of spicy was and he said, "Oh, we can make it spicy." I told him to tamp down the temperature on mine. I couldn't afford to be hung up with a stomach issue with the expo going on.
I sort of wish I hadn't asked him to turn down the heat on my spicy basil and beef. It was a little tame for my standards and I think it would have helped the overall taste of the meal. It's not that it wasn't good - it was, but the beef was sort of bland in taste compared to the veggies, basil and rice mixed in. It was certainly a lot of food.
While my Montreal colleague got the vegetarian plate with fried rice, one of my former colleagues got the barbecue pork with vegetables and rice. The barbecue pork came on a side dish and he just added the cut up barbecue pork to the rice and veggies. He said he thought it was very good.
Our other former colleague ended up getting something similar - the grilled chicken and vegetables over fried rice platter. It featured grilled chicken strips and a medley of wok-cooked veggies. For good measure, he got a small bowl of the chili sauce on the side. "The chili sauce is killer here," he told me as he had been to Zoob Zib on previous occasions.
Everyone had a lot of food on their plates, and while we each made a significant dent in what we were served, there was no way that we were able to finish what we had. When we were asked if we wanted to take our leftovers, I declined as did two of the other guys who were staying at our hotel. However, my former colleague lives about a 45 minute car ride over in New Jersey and he jumped at the chance to take his remaining food home. "Heck, yeah," he exclaimed. "And if you could give me a little more of the chili sauce, too, that would be great!"
It was pretty easy to see why Zoob Zib was popular with all kinds of ethnic backgrounds, it was a cultural experience in authentic Thai food. I wish I hadn't told my server to tone down the spiciness, but my basil and beef entree was still very good. My friends who dined with me were also very happy with their selections that evening. And the number of people coming and going during our time there was mind-boggling - lots of to-go orders and people waiting for tables to turnover. Zoob Zib was a fun place to go to while we were in New York.